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What is
HUSTLE WITH ALOHA
The purpose of Hustle With Aloha is to engage with other professionals and together share advice, insights, and tips that help set up entrepreneurs and small business leaders for success - without overwhelm. Together we'll unpack how to ride the waves of success without drowning. To Hustle With Aloha is to be ambitious, not frantic; driven, not grinding. Let's rise up without burning out!
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Why: #1
THE HUSTLE IS REAL
Entrepreneurs and small busienss leaders have chosen one of the most exciting and challenging ways make a living. Whenever I hear "She Go" by HIRIE I'm reminded of this, and also of how important it is to keep a positive attitude, help one another, and keep moving in a good direction.
"You still the boss girl, no fancy clothes
Working that hustle cuz that's what you know
Weed out the bad vibes it's time to roll
Oh, she go"
HIRIE sounds sweet but she's singing some true words
Like it? Download her music here.
Why: #2
ALOHA WILL SAVE THE WORLD
I defer to the wise words of others to speak on the topic of aloha. Please find a few passages and links below that I found meaningful.
"Aloha is being a part of all and all being a part of me."
Tales from the Night Rainbow, By Pali Jae Lee and Koko Willis
Read the book on Scribd
The Hawaiian Law of "Aloha Spirit"
"In 1986, Hawai‘i lawmakers passed the “Aloha Spirit” law (Hawai‘i Revised Statutes, section 5-7.5), which recognizes the aloha spirit “as the working philosophy of native Hawaiians . . . presented as a gift to the people of Hawai‘i.” The late Aunty Pilahi Paki wrote the law because she foresaw a twenty-first-century world in deep strife that would look to Hawai‘i for healing. Aloha would be its remedy."
“Aloha—It’s the Law" by Teri Freitas Gorman published in Maui Magazine
[§5-7.5] "Aloha Spirit". (a) "Aloha Spirit" is the coordination of mind and heart within each person. It brings each person to the self. Each person must think and emote good feelings to others. In the contemplation and presence of the life force, "Aloha", the following unuhi laula loa may be used:
"Akahai", meaning kindness to be expressed with tenderness;
"Lokahi", meaning unity, to be expressed with harmony;
"Oluolu", meaning agreeable, to be expressed with pleasantness;
"Haahaa", meaning humility, to be expressed with modesty;
"Ahonui", meaning patience, to be expressed with perseverance.
These are traits of character that express the charm, warmth and sincerity of Hawaii's people. It was the working philosophy of native Hawaiians and was presented as a gift to the people of Hawaii. "Aloha" is more than a word of greeting or farewell or a salutation. "Aloha" means mutual regard and affection and extends warmth in caring with no obligation in return. "Aloha" is the essence of relationships in which each person is important to every other person for collective existence. "Aloha" means to hear what is not said, to see what cannot be seen and to know the unknowable."
Hawai'i Revised Statutes, section 5-7.5
This law was written by Aunty Pilahi Paki. Watch a short video about her.
Why: #3
I'M JUST HERE TO MAKE IT HAPPEN
For years I've been seeking positive influences that inspire and help me succeed in my business in a sustainable way that also promotes an enjoyment of life.
Hustle With Aloha was born when I was living in Hawai'i for about 7 years. I learned that what is appreciated on the mainland, is not necessarily what is needed on the islands - in terms of service offering, approach, attitude, and more. I wanted to combine the hustle and drive that had been so important to my success in the past, with the warm, respectful, and grateful essence of the aloha spirit that is key to life in Hawai'i. It was something I was figuring out and getting better at living every day, and I felt like it was a balance that others could benefit from trying out as well.
Believe it or not, my subconscious came up with the name Hustle with Aloha in a dream. Half awake laying in bed, I saw myself sketching out the name Hustle With Aloha in a cursive font. As I meditated on the name it also started to help guide me to see what this endeavor could be. What would it mean to Hustle with Aloha?
Over the past 16+ years in business as a brand strategy, marketing, and design consultant, I’ve learned so much about not only what it means to own and run my own business, but I've learned so much from those around me. To be a long-time entrepreneur, it takes much more than willpower. You need to have a strong mental game - which includes being both driven and focused, as well as knowing when you need to be kind to yourself and respect the source of your drive & fire.
I take a strategy-first approach to all my projects. As a result, I get to peek behind the curtain of my clients' businesses. We dig deep on the difference they make in their customers' lives, their own goals, and what it means for their brand to show up authentically. Also since I'm a one-woman show, my partnerships and network are very important. I take pride in my ability to refer my clients to people I know and trust for whatever their business needs - from app development and videography to bookkeeping or HR help. I am blessed to be surrounded by talented and driven professionals, and I feel like as a result I constantly am learning how to be better at my craft and a better business person.
Sometimes I end up having amazing conversations with these people at the top of their game, who drop knowledge nuggets and insights that are so impactful! I started to ask the person if we could have the conversation again, and if I could record it and share it for others to benefit from. This is how the podcast started. It's a way to give back to the small business and entrepreneurial community, and I get to have fun having awesome conversations with brains I adore and respect.
Hustle With Aloha has evolved over the years, and I'm still not sure what it will turn into, but for now I feel like I'm just here to make it happen. It's possible there will be a book one day, or an extensive resource library, who knows. But for now it's this website and a podcast because that seems like what it wants to be and what lights me up to pour energy into.
If you have an idea for a topic you think would be good for an episode or a type of expert you'd like me to chat with, please shoot me a message via the contact form on this website. Or if you're an expert who works with small business owners and entrepreneurs, and would like to see how we can share some insights to help the community, please also get in touch! I look forward to riding this wave and seeing how one conversation at a time, a rising tide can lift all ships.
Who
NICE TO MEET YOU
Hustle With Aloha is a project by Alicia Nagel, a brand strategist, marketing consultant, and graphic designer living in Florida. I work with a variety of clients including luxury brands like a day spa in San Francisco, non-profits like a brewers festival, and emerging brands like an industry-disrupting oncology trial provider. Marketing and tech firms also hire me to enhance the services they provide to their clients. My consulting engagements range from acting as a client's outsourced marketing department, being a fractional CMO on retainer, or project work such as brand strategy and logo design or website and packaging design. You can learn more about what I do at www.alicianagel.com or view my professional background on LinkedIn.
When
MORE COMING SOON!
When
MORE COMING SOON!
Right now all this is being created! Would you like to get an update when a new tool, workshop, or event is added? Please provide me with your email address and I'd be happy to let you know. I promise not to spam you or share your email address with anyone else.
Right now all this is being created! Would you like to get an update when a new tool, workshop, or event is added? Please provide me with your email address and I'd be happy to let you know. I promise not to spam you or share your email address with anyone else.
Updates
GET UPDATED ON NEW STUFF
Please fill out this form if you'd like to receive marketing & branding tips & resources from Alicia Nagel Creative, special promo's and updates on Charismagic: Create Brand Charisma branding course, and get alerted when a new podcast episode drops on Hustle With Aloha. I'll never spam you or share your contact information with third parties (that's gross).
